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2014 Technology Landscape – WHOA that’s complex
So after weeks of not really reading anything of value for myself (or You), I finally found something that stopped me… this SUPERGRAPHIC chart of the 2014 Marketing Technology Landscape. I don’t know...
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Ten Twitter Tactics from the Pros
Ever wonder why certain brands have such high success on social media platforms? They listen to their audience, then use the platforms unique benefits to provide great content for sharing and...
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Olympic Gold for Athletes and Marketers
With the XXII Winter Olympics underway in Sochi, Russia, a variety of themed ads have viewers overwhelmed as part of the estimated $1 billion in sponsors and advertising. Some of these advertisers are...
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Measuring B2B Online Content Success
As a B2B online marketer, you’ve already realized that while the channels are the same for reaching the everyday consumer, your strategy in reaching YOUR target audience is distinctly different. That’s...
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Branding the Baseball Experience
I cannot begin to express how excited I am that SPRING is Here! That means many days of playground running with my kiddo, zoo exploring, fishing, local park and backyard hiking, and camping trips… and...
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Timeless Content Marketing Lessons
A very interesting blog caught my attention in which a little history turned into some timeless lessons we could learn from none other than Mr. Benjamin Franklin – one of the best marketers of his...
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Give Your Next Post a Visual Boost
While we could debate on whether or not a picture is really worth a thousand words, when it comes to social media, a picture CAN give your post a visual boost resulting in more likes, shares and reach....
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Catalogs Adapt New Purpose in Marketing Mix
Well, if they say that print is dying than catalogs must be a thing of the past… but not really. While many catalogs are no longer printed but available in digital format, the concept behind them...
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Perfecting the Networking Encounter
I know there’s already advice in the blogsphere on how to give your 15-second elevator speech or ways to maximize your networking events… but not all of it is practical or effective. So here are some...
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What makes the Perfect Post?
We all know that social media success comes from engagement and content. And that varied statistics guide us into developing what we consider a good Facebook post that will result in wide reach,...
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